Tag Archives: strategy

SPG, Ultimate Rewards, Membership Rewards, Citi Thank You

Frequent Flyer Programs, Transferable Points, and Competitive Pressure

Author note: This is a long post, but it’s designed to generate discussion on how transferable points (Ultimate Rewards, Starpoints, Amex Membership Rewards and now Citi ThankYou points) are going to change how airlines set mileage redemption prices and compete with each other on price, quality and value. The views here are my own, but having spent […]